Ok soooo we all know how important Instagram is, or we’re learning at least. And until I started blogging a little over a year ago, I used Instagram for what a lot of people use it for – to document my life, my family, my friends, my food & drinks and of course my selfies. There was no rhyme or reason to anything I posted other than it was what I was doing/eating and that I wanted to post it. There was no “theme” or aesthetic, and honestly there still isn’t.
I am still trying to learn, and it’s a lotttt harder than I thought it would be. The “blogging world” is a whoollleee new world ( singing Aladdin out loud as I type this LOL ) and Instagram is a HUGE part of blogging. Readers want to see a deeper glimpse into your life, aside from what you share on your blog, and it’s also a wonderful platform for quick engagement as well. It’s a perfect tool to reach out to brands, or to have brands reach out to you, and really just give people a feel for who you are and what you’re all about. It’s the perfect place to give readers a behind the scenes look at what you’re doing.
At first, it seemed weird to me to not just post whatever I wanted, ya know? But I’ve learned that it’s important for your whole feed to have kind of a more uniform look to it, so that when people go to your Instagram page they are drawn in and want to look at each individual photo, not overwhelmed with a huge disarray of random things & colors.
No pressure, huh?
Well I’ve been doing a bit of Instagram research this week and I’ve compiled a list of 6 tippity tips on how to grow your Instagram and how to really hone in on your personal aesthetic.
- Ask Questions In Your Captions – If you are a blogger, brands want to see engagement on all platforms, Instagram being an important one. An easy way to do that is to ask a question at the end of your caption! If you’re traveling, ask for some good local spots to eat, or what are the must see’s for the area? And so on. And always be sure to respond to everyone! Really take the time to chit chat it up with someone! If they are taking the time out of their day to engage with you – engage back!
- Find “Your Thing” – What is it about your Instagram that will set you apart from the millions of other gorgeous accounts out there? Are you a food blogger that can post super quick and easy week night dinner recipes? Do you post super cute photos of your cat every morning? Are you knowledgeable in a topic and can provide a tip to give your audience value with every post? Find ONE thing to become “your thing” that is going to provide some sort of value to your followers and run with it. I am totally still trying to figure mine out….
- Be Consistent – Decide a schedule that works for you and stick to it. I post every morning, usually a photo from whatever blog post I posted that day, and then another one around 12:30.
- Hashtags – At first, I was not hashtags biggest fan. And I’m really still not, but they are a necessary evil in the world of blogging and Instagram. Being specific and tagging every single detail or brand that’s in your post helps others find you and that’s a major positive! I personally don’t type my hashtags in my caption, I type them in a separate comment, so that my followers don’t see them unless they click to read the comments. That way I’m not throwing ten million of them in their face at once, ya know?
- Follow Similar Accounts – This is another area where hashtags come in handy big time! If you are a fashion blogger, search the hashtag #fashionblogger and tons and tons of them will pop up. Follow them, and chances are, they’ll follow you back because you have similar content!
- Decide On A Color Scheme – This is what I am having a really hard time with, but I’ve learned that it’s really important. When someone clicks on your page and they see your whole feed at once, it should look beautiful and uniform while still being unique. But it shouldn’t look messy. Some bloggers have a marble background on every photo, some are against a wall, some at the beach, it all depends on where you live, what your photographing/blogging about and what makes sense for you.
Basically, I don’t know if anyone will really care about this advice because my Instagram is currently a hot mess, but I am by no means claiming to be an expert, so maybe it’s ok. In a way, I guess I am posting this to hold myself accountable to these tips and really follow through with them.
Also, I think having someone to either take photos of you, so all your pictures aren’t selfies ( not that there is anything wrong with a selfie! ) or to give you a second opinion on your photo is super helpful! My sweet boyfriend takes a lot of pictures of me and even follows some of the Instagram accounts I love so that he can really understand and see what I’m going for. I’ve sure got a winner! 🙂
What are some of ya’lls Instagram tips? I’d love to hear, and I’m positive other readers would too!
Thank you so much for reading